Many of Chicago's best orchestras and performers recorded for Brunswick. Once Brunswick's engineers had tentative control of their new equipment, the company expanded its popular music recording activities dramatically, exploiting its impressive roster of stars to the utmost: the dance bands of Bob Haring, Isham Jones, Ben Bernie, Abe Lyman, Earl Burtnett, and banjoist Harry Reser and his various ensembles (especially the Six Jumping Jacks), and most famously the legendary Al Jolson (whose record labels modestly proclaimed him "The World's Greatest Entertainer With Orchestra").īrunswick's headquarters was in Chicago, with studios and offices in New York, as well. These early electric Brunswicks have a rather harsh distinctive equalization which does not compare well to early electric Columbias and Victors, and the company's logbooks from 1925-27 show many recordings that were unissued for technical reasons having to do with the GE system's electronic and sonic inconsistencies. In the spring of 1925 Brunswick introduced its own version of electrical recording (licenced from General Electric) using photoelectric cells, which Brunswick eventually called the "Light-Ray Process". They were pressed into good quality shellac, although not as durable as that used by Victor. In late 1924, Brunswick acquired the Vocalion Records label.Īudio fidelity of early 1920s acoustically recorded Brunswicks is above average for the era. Brunswick also had a hit with their "Ultona" phonograph capable of playing Edison Disc Records, Pathé disc records, and standard lateral 78s. The Brunswick line of home phonographs were also commercially successful. The parent company marketed them extensively, and within a few years Brunswick became one of the USA's Big Three record companies, along with Victor and Columbia Records. In January 1920, a new line of Brunswick Records were introduced in the US and Canada that employed the lateral cut system that was then becoming the default cut for 78 disc records. They were recorded in the US but sold only in Canada. These first Brunswick Records used the vertical cut system like Edison Disc Records, and were not sold in large numbers. The company first began producing phonographs in 1916, then began marketing their own line of records as an after-thought. Records under the "Brunswick" label were first produced by the Brunswick-Balke-Collender Company (a company based in Dubuque, Iowa which had been manufacturing products ranging from pianos to sporting equipment since 1845). The label is currently distributed by E1 Entertainment. Brunswick Records is a United States based record label.
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